Forrester 2021 Holiday Planning Guide 

The holiday season is a crucial part of the annual shopping cycle. With end-of-year shopping accounting for a significant percentage of many retailers’ total sales and revenue, merchants should start their holiday planning early.  

To help retailers and brand manufacturers prepare their holiday strategy, Forrester has developed a comprehensive report using research findings gathered by Bizrate Insights. Read this report to:

• Understand consumer shopping habits from the 2020 holiday season and what they mean this year.

• Develop an omnichannel fulfillment strategy that offers customers more choices for receiving their purchases.

• Drive holiday sales with marketing that appeals to empowered, values-based consumers.

• Prepare your customer support team for the holidays and leverage customer service tools like chat.

• Protect your business from fraud and cyber attacks. 

Download The Forrester 2021 Holiday Planning Guide for free to learn how you can prepare your marketing, customer service, fulfillment, and digital security in time for the 2021 holiday shopping season.