Using New Year’s Resolutions to Build Marketing Muscle

January is the month for getting-fit resolutions, so it’s a great time to do some ecommerce heavy lifting and revise your customer strategy based on what’s important to them this year. 

Between January 2 and 9, 2024, we surveyed 1,274 online shoppers on their 2024 resolutions. Here’s a taste of what we found out:

  • Health and personal development topped the list
  • Young people cared the most about resolutions
  • 63% of online shoppers will purchase a broad array of products to help them hit their goals

Don’t miss out on jump-starting 2024 with some stellar insights. This guide is free to download.

Images of people working out and using their smartphones to shop