---
title: The Shopper Insights Brief | Customer Care Trends 2024 | Bizrate Insights
description: Discover the latest survey results on customer care preferences from online shoppers. Get insights like the importance of free return shipping and live chat with a human being. Download the free Shopper Insights Brief today!
---

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THE SHOPPERS HAVE SPOKEN

# Customer Care Matters

## Read the results and analysis from our latest survey. 

Taking care of the customer is always in style, and in our latest Shopper Insights Brief, we have the data to prove it.

In January 2024, we surveyed 900 individuals to find out what they truly care about when it comes to online customer service from ecommerce retailers.

Here are just three insights they shared:

- 50% use online retailer customer service at least monthly.
- 75% believe free return shipping is important when placing an online order.
- 63% favor live chat with a human being.

Bonus Content  
When you download the Shopper Insights Brief, you’ll also gain access to our Top 10 “Show Me the Love” Customer Service Care Tips. So, don’t miss out — the brief is completely free. Grab your copy today.  

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