How Dover Saddlery Optimizes CX Using Customer Feedback 

Dover Saddlery, a leading provider of equipment and apparel for horseback riding, has a longstanding tradition of prioritizing the customer throughout every aspect of its business.

From the customer service department to the executive leadership team, Dover Saddlery uses verified customer feedback collected from Bizrate Insights’ Online Buyer Survey to ensure it always delivers the highest-quality customer experience (CX).

Download our free case study to learn how Dover Saddlery uses feedback collected from the Online Buyer Survey to:

1. Monitor customer satisfaction at critical points in the customer journey.

2. Improve the user experience of its online store.

3. Redesign its mobile site based on comments from verified customers.

4. Streamline its customer support workflow.

Most recently, the customer service and ecommerce teams at Dover Saddlery used customer comments to revamp the company’s mobile site — reducing bounce rates by 25% while increasing revenue from mobile orders by 21%. Download this free case study to learn how Dover Saddlery uses the Online Buyer Survey to optimize its CX.