---
title: Firefold Case Study
---

[![Bizrate Insights Logo](https://go.bizrateinsights.com/hs-fs/hubfs/452_main_logo.png?width=1667&height=417&name=452_main_logo.png "Bizrate Insights Logo")](https://bizrateinsights.com/)

[Get a demo](https://bizrateinsights.com/request-a-demo/)

# **Case Study: FireFold Uses Voice of Customer Insights to Rethink Their Digital Experience**

How does a company with only 30 employees maintain an edge over much larger competitors like Best Buy? 

FireFold, a provider of networking and home theater products and accessories, put both of Bizrate’s power tools into action: The Online Buyer Survey and the Site Abandonment Survey. By collecting real-time data and feedback-driven insights to create a better purchasing experience, the retailer was able to better convert website visitors. 

These key features can help you to improve your customer experience. This customer feedback ultimately resulted in a number of website changes and improvements:

**• 4% Decrease in cart abandonment   
• 15% Increase in overall satisfaction  
• 19% Increase in monthly sales**

![Firefold Hero](https://go.bizrateinsights.com/hs-fs/hubfs/Firefold%20Hero.png?width=2000&height=1072&name=Firefold%20Hero.png "Firefold Hero")

[![white logo ](https://go.bizrateinsights.com/hubfs/white%20logo%20.png "white logo ")](https://bizrateinsights.com/)

[![icon-social-x-twitter](https://go.bizrateinsights.com/hs-fs/hubfs/icon-social-x-twitter.png?width=144&height=144&name=icon-social-x-twitter.png)](https://twitter.com/bizrateinsights?lang=en) [Follow us on Linkedin](https://www.linkedin.com/company/bizrateinsights/)

© 2026 Bizrate Insights Inc. All rights reserved. [Privacy Policy](https://legal.bizrate.com/privacy-policy) & [Terms & Conditions.](https://legal.bizrate.com/terms-of-service/en/index.html)Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. All other trademarks are property of their respective owners.

![2025_LeadingVendors_CustomerRatings](https://go.bizrateinsights.com/hubfs/2025_LeadingVendors_CustomerRatings.png "2025_LeadingVendors_CustomerRatings")

![download](https://go.bizrateinsights.com/hubfs/download.png "download")