Case Study: FireFold Uses Voice of Customer Insights to Rethink Their Digital Experience

How does a company with only 30 employees maintain an edge over much larger competitors like Best Buy? 

FireFold, a provider of networking and home theater products and accessories, put both of Bizrate’s power tools into action: The Online Buyer Survey and the Site Abandonment Survey. By collecting real-time data and feedback-driven insights to create a better purchasing experience, the retailer was able to better convert website visitors. 

These key features can help you to improve your customer experience. This customer feedback ultimately resulted in a number of website changes and improvements:

• 4% Decrease in cart abandonment 
• 15% Increase in overall satisfaction
• 19% Increase in monthly sales