Prepare for the most critical shopping stretch of the year with Forrester’s latest holiday outlook, powered by Bizrate Insights' proprietary data.

This free guide distills 2024 holiday behavior and sentiment into concrete moves you can make right now—so you can capture demand earlier, convert more efficiently across channels, and keep customers coming back.

Inside the guide:

• 2025 shopper timing & budgeting signals
• Marketing and promotional strategies
• Ways to accelerate conversions with search, discovery, and reviews
• The digital to store handoff (BOPIS, curbside, inventory visibility)
• Email & loyalty moves that deepen engagement
• Delivery promises, notifications & returns design
• How to align customer care channels (Humans + AI)