---
title: How Shoppers Navigate Trust & AI
image: https://go.bizrateinsights.com/hubfs/BCC-281_%20Email%20Thumbnail.jpg
---

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State of Consumer Trust in Online Shopping

### **What Shoppers Trust Online When AI Is Everywhere**

Shoppers are learning to navigate a world where it’s easier than ever to deceive. At the same time, some are embracing AI to discover, compare, and even buy. There's a lot of uncertainty.

Our latest survey of 1,008 U.S. shoppers clarifies the shifting relationships consumers have with AI, trust, and authenticity.

**You'll learn:**

- How shoppers use AI for **discovery, comparison, and purchase**
- The **top signals** that make reviews feel authentic
- What brands can do to **build trust fast**
- Why **88% of shoppers question** whether reviews are real

 

#### Download the Free Report

Learn what customers just like yours trust now and what they second-guess.

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