Shoppers are learning to navigate a world where it’s easier than ever to deceive. At the same time, some are embracing AI to discover, compare, and even buy. There's a lot of uncertainty.

Our latest survey of 1,008 U.S. shoppers clarifies the shifting relationships consumers have with AI, trust, and authenticity.

You'll learn:

• How shoppers use AI for discovery, comparison, and purchase
• The top signals that make reviews feel authentic
• What brands can do to build trust fast
• Why 88% of shoppers question whether reviews are real