Case Study: How Boscov's Evolved Their BOPIS Strategy Using Customer Feedback
Consistent, verified feedback is crucial to creating a BOPIS experience that will keep people coming back. By integrating VOC technology into their fulfillment process, Boscov’s was able to learn what BOPIS shoppers wanted and what areas they needed to focus on.
Our unique fulfillment survey helped them uncover four key findings about this fast-growing element of omnichannel retail, giving them the insight to make improvements and better serve their customers.
What's in the case study:
Why customers choose BOPIS over other shipping options
The biggest expectation customers have when using it
The surprising issue many shoppers have when picking up