---
title: Funko Pop Case Study
---

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# **Case Study: How Funko Made Their DTC Channel POP!**

Funko Pop! figures have been a huge success for Funko through their partnerships with brick-and-mortar retailers like GameStop and Best Buy. When they wanted to increase direct-to-consumer sales through their website, they turned to Bizrate Insights.

They implemented a comprehensive VOC collection strategy that helped them identify pain points and solve issues at every step in the customer journey.

Download today to find out how the Funko.com marketing team used customer feedback to **increase Net Promoter Score by over 10 points and site traffic by 67%!**

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