Lehman’s, a home goods brand, faced an issue shared by many contemporary retailers: how could they shift traffic from their Amazon store to their website, and convert those new visitors into customers?
A well-targeted social campaign helped them redirect Amazon traffic. But they discovered that these visitors came to the Lehman’s site with a different set of expectations compared to typical shoppers.
Using Voice of Customer data collection tools provided by Bizrate Insights, the Lehman’s marketing team made impactful site improvements that ensured they’d return to the site after their initial purchase.
Download the case study and find out how Lehman’s used VOC insights to successfully: