Shifts in Shopper Behavior Shape 2023 Holiday Season

In this whitepaper, customers share their spending intentions and we look at how they compare to 2022.

Bizrate Insights surveyed 1,000 online shoppers in September 2023. We discovered several changes currently happening across ecommerce as we ramp up for the holiday season. 

Some of these snapshots include:

  • 7 in 10 will start their holiday shopping around the same time as last year, but 24% expect to be early buyers
  • Half of online shoppers will search to get more gifts on sale, with 1 in 3 buyers shopping earlier
  • 6 in 10 online shoppers will buy about the same in-store compared to 2022, with 26% suggesting they will buy less.

Download the full whitepaper for free today. 

Online shopper dressed in holiday clothing browsing on a tablet