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title: What action do 74% of shoppers take before purchasing online?
---

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# Build Trust and Drive Conversions with Social Proof

# 74% of shoppers rely on reviews — leverage practical tips that turn trust into conversions.

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Our latest research brief uncovers critical insights on how social proof and reviews influence purchasing decisions.

Get practical tips on encouraging detailed customer feedback, responding effectively to reviews (especially negative ones), and adding trust-building elements to your online presence.

###### About the Research

This brief is based on a comprehensive survey of a nationally representative sample of 505 US consumers aged 18+.

Why This Brief Matters:

**Loyalty:** Stay ahead of the competition by building lasting relationships.

**Confidence building:** Optimize your review strategy to promote trust and drive sales.

**Outreach:** Learn how to turn customer feedback into a powerful marketing tool.

Don't miss out on these crucial insights that could transform your online business. Download our free brief today.

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