/ The State of Retail Media Engagement
How Shoppers Engage With Retail Media
Mindset Breakdown:
Understand how shoppers feel about retail media and what shapes their perceptions.
Shopper Momentum:
Track the journey from impression to purchase and what motivates action along the way.
Hidden Influence:
Uncover why shoppers engage with ads they don’t recognize, and what that means for brands.
Retailer or Brand?
Learn who shoppers believe is behind the ads and how that perception affects engagement.
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Your Path to Smarter Retail Strategy
Based on insights from our survey of over 1,000 U.S. online shoppers, we explore how people notice, react to, and purchase from retail media ads. You'll learn what's behind their actions and get the insights you need to evolve and adapt.
- What drives clicks, purchases, and brand interactions.
- How trust and personalization impact conversions.
- Ways to build trust through transparent communication.
- How to make your retail media strategy feel more relevant.
70%
have seen ads while shopping.
61%
have been influenced to purchase.
59%
have come to expect retail media ads.
94%
who like personalization view RMNs positively
