Forrester: A Retailer's Guide to the 2024 Holiday Season
Lessons From 2023 to Develop Long-Term Customer Engagement and Loyalty
The Forrester report, A Retailer’s Guide To The 2024 Holiday Season, was developed using proprietary data from Bizrate Insights, making it an exclusive value for our partners and clients!
It’s packed with critical insights and data-driven strategies to help retailers plan effectively for the upcoming shopping season.
This guide reveals:
The trend toward an extended shopping season: 25% of US online adults begin holiday shopping in October or earlier.
Smartphones are the go-to holiday shopping device: 63% of smartphone users regularly use their devices to make purchases.
Omnichannel expectations: 41% check online for in-store product availability, while 33% plan to do more in-person shopping.
As global uncertainties persist, retailers must be ready to adapt quickly. This guide provides essential insights on implementing the right technology, processes, operations, and employee experience (EX) measures across both stores and digital touchpoints.
Grab a copy of the guide now to ensure your readiness for the 2024 holiday season.
