Shoppers may discover a product through AI, compare prices on their phones, and check delivery dates before deciding to buy. Is your holiday plan keeping up with how they shop?

Drawing on Forrester research and Bizrate Insights’ 2025 holiday shopper surveys, this report looks at shopping timing and budgets, mobile behavior, AI-driven product discovery, promotions, ratings and reviews, checkout, and fulfillment. It pairs those findings with recommendations retailers can use to prepare for the rest of the season.

Holiday shopping is already underway. Get the complimentary guide and use the findings to sharpen your plans for peak season.