Ecommerce teams can easily become overwhelmed with data. NPS scores, cart abandonment rates, refund trends, support tickets, post-delivery surveys – too often, these important metrics fail to come together and evolve into actionable insights. 

You may know what changed, but not why, or what to do next.

We’ve designed this white paper and worksheet bundle to help you get from what to why. Our voice-of-customer expert analysts break down the process of transforming raw customer feedback into actionable insights. 

We provide you with the tools to do it yourself. The included template pack walks your team step-by-step through a brief, structured, human-led review process that follows our core framework: Context > Signals > Story > Strategy.

Inside the bundle:

• Why dashboards alone can mislead even experienced teams
• How human-led analysis transforms data interpretation
• The four-pillar framework for turning feedback into strategy
• Common patterns across the customer journey that influence loyalty and conversion
• Step-by-step worksheets to evaluate customer feedback through a strategic, context-driven lens