Understanding Where Customers Shop and Why

Read the results and analysis from our latest survey.

In March 2024, we surveyed 1,000 individuals to explore the motivations behind where they shop, whether online or in person.

It's no surprise that bigger retailers dominate the landscape, but we uncover some windows of opportunities for our readers, who are hoping to navigate the big players.

Our free 44-page Shopper Insights Brief is packed with even more stats you can use. Download it today.