Our latest study shows 87% of consumers say price increases have changed how they shop. They’re more likely to wait for deals, trade down, and buy less often. Loyalty is no longer a given:

• 24% are switching where they shop
• 34% are swapping what they buy
• 27% have stopped buying altogether

But there’s good news. Value still matters. Stable pricing, free shipping, loyalty rewards, and consistent performance still give many shoppers a reason to stay. The report maps which levers to pull and when.

What’s Inside:

• What’s driving consumers to switch brands, and how to slow the churn
• Which categories are hit hardest, and where quality still wins
• How to offset necessary price moves without eroding margin
• Practical plays to protect sales and repeat purchases

Methodology: Nationally representative survey of 1,044 U.S. online shoppers aged 18+, fielded August 2025.